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News Paper Media Language - Technical Codes - Mr Hood

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What is the media language associated with newspapers? Technical codes:  Layout, design, positioning, house style, font, size and quality of photographs, cropping, and anchorage Visual codes:  Images, costume, colour palette, masthead. Genre:  The form of news paper; Tabloid and Broadsheet,  narrative , mode of address, headlines. What are the technical codes associated with newspapers? Masthead Title of the newspaper displayed on the front page Barcode Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within a newspaper or magazine. Helps you find what you want to read. Headline A phrase that summarises the main point of the article. Usually in large p...
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History of Newspapers

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Licensing Act of 1662 "An Act for preventing the frequent Abuses in printing seditious treasonable and unlicensed Books and Pamphlets and for regulating of Printing and Printing Presses." Tax on newspapers 1711 The increasing popularity and influence of newspapers was problematic to the government of the day. The first bill in parliament advocating a tax on newspapers was proposed in 1711. The duty eventually imposed in 1712 was a halfpenny on papers of half a sheet or less and a penny on newspapers that ranged from half a sheet to a single sheet in size. The Observer The Observer is a British newspaper published on Sundays. In the same place on the political spectrum as its sister papers the Guardian and the Guardian Weekly , whose parent company Guardian Media Group Limited acquired it in 1993, it takes a social liberal or social democratic line on most issues. First published in 17...
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David Hesmondhalgh Cultural Industries

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Definitions  Cultural industry - an industry which produces creative texts of cultural or artistic value; Cultural industries are those industries that are most directly involved in the production of social meaning; Hesmondhalgh considers cultural industries to be those that deal primarily with the industrial production and circulation of texts. Interconnectivity - the ability for audiences to connect easily, widely and effectively. Globalisation - the process of increased interconnection through trade, communications and movement. Cultural Imperialism - where one nation’s culture influences and dominates that of another country - often through saturation of the dominant culture’s media products onto the subordinate culture. Digitalisation - the integration of new technologies into media products and everyday life. For example, the Apple Watch has digitised ‘the watch’ with the introduction of technology. Symbolic creativity - Hesmondhalgh refers to art as symbolic c...
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