William Hales A Level Media Blog

Preferred Reading: If you agree with Katie Hopkins' views on this, you will share the intended reading, however you may also have the preferred reading if you simply like Katie Hopkins, and would watch this to see more of her opinions. Oppositional Reading: If you disagree with Katie Hopkins' views on this, you will have an oppositional reading, however you may also have oppositional reading if you simply dislike Katie Hopkins, and would be put of watching this due to knowing that. Negotiated Reading: You may agree with the argument that Hopkins is making but also dislike her as a person, this would make you negotiated as you are unsure, and are weighing up whether or not you should watch this text, it may also go the other way, you could disagree with her argument, but like Hopkins as a person, once again giving you a negotiated reading. One of the reasons that they went for the view on this text, is because politically right now, this view is becoming common, so th

1)Can I identify gender stereotypes? Can I identify gender anti-stereotypes? some examples of gender stereotypes are: Men are stronger than women. Men can't cook. Men can't multitask Women do all the house work Dumb Blonde stereotype some examples for gender anti-stereotypes are: Men can cook Men are better at multitasking Men do more housework Men are sensitive Women are the bread winners 2) How does our Tide advert construct stereotypical representations of women in the 1950s? The Tide advert represents women as the perfect housewife, and aims to show their desire and goal to achieve domestic perfection, the women is shown as an attractive white women, as this would have suited the audience at the time. 3)What are patriarchal & matriarchal ideologies? Patriarchal  = Power focus on Men/Father Matriarchal = Power focus on Women/Mother 4)What is Stuart Hall's Theory of representation? Hall argues t

Denotation is the literal definition Connotation is the cultural definition eg .Denotation   = Red Light      .Connotation = Stop James Bond poster: Denotation - The first James bond film Stars Sean Connery DR.NO Red and Yellow colour scheme Half naked women Holding gun Man in a suit Palm trees People on a beach Connotation - Spy movie DR.NO is the villain Sean Connery portrayed as Bond Yellow shows Caribbean theme Red shows violence + womaniser James bond is a Womaniser Women are sex objects in James Bond Palm trees suggest an exotic location Gun suggests the film is full of danger and adventure