Denotation and Connotation

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Denotation is the literal definition
Connotation is the cultural definition

eg .Denotation   = Red Light
     .Connotation = Stop



James Bond poster:


Denotation -

The first James bond film
Stars Sean Connery
DR.NO
Red and Yellow colour scheme
Half naked women
Holding gun
Man in a suit
Palm trees
People on a beach


Connotation -

Spy movie
DR.NO is the villain
Sean Connery portrayed as Bond
Yellow shows Caribbean theme
Red shows violence + womaniser
James bond is a Womaniser
Women are sex objects in James Bond
Palm trees suggest an exotic location
Gun suggests the film is full of danger and adventure



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