Applying Gerbner and Hall

-


Preferred Reading: If you agree with Katie Hopkins' views on this, you will share the intended reading, however you may also have the preferred reading if you simply like Katie Hopkins, and would watch this to see more of her opinions.


Oppositional Reading: If you disagree with Katie Hopkins' views on this, you will have an oppositional reading, however you may also have oppositional reading if you simply dislike Katie
Hopkins, and would be put of watching this due to knowing that.


Negotiated Reading: You may agree with the argument that Hopkins is making but also dislike her as a person, this would make you negotiated as you are unsure, and are weighing up whether or not you should watch this text, it may also go the other way, you could disagree with her argument, but like Hopkins as a person, once again giving you a negotiated reading.

One of the reasons that they went for the view on this text, is because politically right now, this view is becoming common, so the media is starting to speak about what people want to hear.

Comments

  1. Mr Allsopp2 October 2017 at 01:47

    Hi Will,

    Some good ideas here, especially about the tricky subject of negotiated readings. I think you need more detail to your discussion of preferred reading. Try to elucidate what the audience who agree with Katie Hopkins might think? How do clips like this help shape people's ideas about immigration?
    Thanks
    Mr A

    ReplyDelete

Post a Comment

Popular posts from this blog

News Paper Media Language - Technical Codes - Mr Hood

-
What is the media language associated with newspapers? Technical codes:  Layout, design, positioning, house style, font, size and quality of photographs, cropping, and anchorage Visual codes:  Images, costume, colour palette, masthead. Genre:  The form of news paper; Tabloid and Broadsheet,  narrative , mode of address, headlines. What are the technical codes associated with newspapers? Masthead Title of the newspaper displayed on the front page Barcode Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within a newspaper or magazine. Helps you find what you want to read. Headline A phrase that summarises the main point of the article. Usually in large print and a
Read more

History of Newspapers

-
Licensing Act of 1662 "An Act for preventing the frequent Abuses in printing seditious treasonable and unlicensed Books and Pamphlets and for regulating of Printing and Printing Presses." Tax on newspapers 1711 The increasing popularity and influence of newspapers was problematic to the government of the day. The first bill in parliament advocating a tax on newspapers was proposed in 1711. The duty eventually imposed in 1712 was a halfpenny on papers of half a sheet or less and a penny on newspapers that ranged from half a sheet to a single sheet in size. The Observer The Observer is a British newspaper published on Sundays. In the same place on the political spectrum as its sister papers the Guardian and the Guardian Weekly , whose parent company Guardian Media Group Limited acquired it in 1993, it takes a social liberal or social democratic line on most issues. First published in 17
Read more

Lesson 3 : Tide Advert (Media Language)

-
1)What is denotation & connotation? Denotation is the literal definition Connotation is the cultural definition 2)What are the technical codes associated with print media? Layout and Design - The way in which the document is physically presented, including font, colour and image choice as well as text positioning. Very often this will contribute to a house style, a repeatable, marketable set of criteria that help to identify the product and retain an audience. Camera shots - As in moving image texts camera shots contribute to the intended meaning of a text. A close-up of a celebrity in a magazine may indicate the focus of the contents and the intended audience for the product. Lighting- The way an image is lit contributes to the 'feel' and therefore possible genre interpretations of a text. Use of Colour - Colours are instant meaning generators in many contexts and can immediately indicate mood, genre, intended audience and purpose. See perfume/ luxury goods adve
Read more