Daily Mirror Case Study

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The Daily Mirror

Proprietor: The Daily Mirror is part of the Trinity Mirror

Editor: Lloyd Embley (From 2012 onwards)

His Roles Includes having to:

Ensuring that content is journalistically objective
Fact checking, spelling, grammar, writing style, page design and photos
Rejecting writing that appears to be plagiarized, ghost-written, published elsewhere, or of little interest to readers
Evaluating and editing content
Contributing editorial pieces
Motivating and developing editorial staff
Ensuring the final draft is complete
Handling reader complaints and taking responsibility for issues after publication
For books and journals, cross-checking citations and examining references
Working to advance the commercial success of the publication]
Position may involve recruiting, hiring and firing staff


Advertising: To effectively maker money from advertisements, there is a higher price to get a story on the front and back pages. Throughout the paper column slots are sold with priority on how visible the image will be.

Production: production is an act that starts from the gathering of news stories, articles, opinions, advertorials and advertisements to the printing out of these materials in a meaningful copy called “Hard Copy”.

Mirror features: The Mirror became the first British paper to adopt the appearance of the New York tabloids. The headlines became bigger, the stories shorter and the illustrations more abundant

Has politically supported the labour party since 1945


Distribution of the paper statistics:

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