News Paper Media Language - Technical Codes - Mr Hood
What is the media language associated with newspapers?
Technical codes:
Layout, design, positioning, house style, font, size and quality of photographs, cropping, and anchorage
Visual codes:
Images, costume, colour palette, masthead.
Genre:
The form of news paper; Tabloid and Broadsheet, narrative , mode of address, headlines.
What are the technical codes associated with newspapers?
What are the technical codes associated with newspapers?
Masthead
Title of the newspaper displayed on the front page
Barcode
Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price.
Caption
Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning.
Main Image
Dominant picture, often filling much of the front cover.
Page Numbers
A system of organisation within a newspaper or magazine. Helps you find what you want to read.
Headline
A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.
Target Audience
People who the newspaper aims to sell to.
Pull Quote
A quote taken from within an article, usually said by the person in the image. Printed in large print, usually in the middle of the copy.
Classified Ad
An advertisement that uses only text, as opposed to a 'display ad' which also incorporates graphics.
Skyline
An information panel on the front page that tells the reader about other stories in the paper to tempt them inside.
Edition
Some newspapers print several of these every night. These are versions with some changes and maybe additional late stories (an updated version).
Stand First
Block of text that introduces the story, normally in a different style to the body text and headline.
Byline
The line above the story which gives the author's name and sometimes their job and location.
Body Text
Also known as 'copy'. Written material that makes up the main part of an article.
Standalone
Picture story that can exist on its own or on a front page leading to a story inside.
Centre Spread
A photograph, often in full colour, that runs across the middle two pages.
Lead Story
Main story, usually a splash.
Gutter
The blank space between margins of facing pages of a publication or the blank space between columns of text.
Folio
Top label for the whole page. Can relate to the area covered in the paper for example, National or a big news topic such as Social Media, Syria, etc.
Page Furniture
Everything on a page except pictures or text of stories.
What are the key features of tabloid and broadsheet newspapers?
Title of the newspaper displayed on the front page
Barcode
Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price.
Caption
Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning.
Main Image
Dominant picture, often filling much of the front cover.
Page Numbers
A system of organisation within a newspaper or magazine. Helps you find what you want to read.
Headline
A phrase that summarises the main point of the article. Usually in large print and a different style to catch the attention of the reader.
Target Audience
People who the newspaper aims to sell to.
Pull Quote
A quote taken from within an article, usually said by the person in the image. Printed in large print, usually in the middle of the copy.
Classified Ad
An advertisement that uses only text, as opposed to a 'display ad' which also incorporates graphics.
Skyline
An information panel on the front page that tells the reader about other stories in the paper to tempt them inside.
Edition
Some newspapers print several of these every night. These are versions with some changes and maybe additional late stories (an updated version).
Stand First
Block of text that introduces the story, normally in a different style to the body text and headline.
Byline
The line above the story which gives the author's name and sometimes their job and location.
Body Text
Also known as 'copy'. Written material that makes up the main part of an article.
Standalone
Picture story that can exist on its own or on a front page leading to a story inside.
Centre Spread
A photograph, often in full colour, that runs across the middle two pages.
Lead Story
Main story, usually a splash.
Gutter
The blank space between margins of facing pages of a publication or the blank space between columns of text.
Folio
Top label for the whole page. Can relate to the area covered in the paper for example, National or a big news topic such as Social Media, Syria, etc.
Page Furniture
Everything on a page except pictures or text of stories.
What are the key features of tabloid and broadsheet newspapers?
Size and Thickness:
Broadsheets are more compact and full of information, spanning more stories
Target Audience:
The broadsheet is aimed more towards an older audience than the tabloid because it contains more serious stories and a more formal mode of address. Tabloids instead focus on 'celebrity gossip' and more younger cultured stories.
Broadsheets are more compact and full of information, spanning more stories
Target Audience:
The broadsheet is aimed more towards an older audience than the tabloid because it contains more serious stories and a more formal mode of address. Tabloids instead focus on 'celebrity gossip' and more younger cultured stories.
Layout:
The tabloid has less writing and more pictures compared to the broadsheet, which focuses on the quality of the writing more. this is due to the target audience, and the 'more educated' readers of broadsheets.
Mode of Address:
Tabloids shown as having a more informal mode of address, Broadsheet more formalised.
Focus of News/Stories:
The broadsheet focuses more on political and serious stories, while the tabloid will publish more celebrity gossip stories.
Use of Colour, Images, and Typeface:Due to the more serious nature of the broadsheet, has less focus on colour and images, instead with more information, smaller text ect... Tabloids have more colour, bolder text, and gets to the point.
The tabloid has less writing and more pictures compared to the broadsheet, which focuses on the quality of the writing more. this is due to the target audience, and the 'more educated' readers of broadsheets.
Mode of Address:
Tabloids shown as having a more informal mode of address, Broadsheet more formalised.
Focus of News/Stories:
The broadsheet focuses more on political and serious stories, while the tabloid will publish more celebrity gossip stories.
Use of Colour, Images, and Typeface:Due to the more serious nature of the broadsheet, has less focus on colour and images, instead with more information, smaller text ect... Tabloids have more colour, bolder text, and gets to the point.
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