Magazine Industry - Mr Hood

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 Changes to the media:

30's - Brought aspirational magazines. e.g Esquire and Fortune


40's/50's - Popular, topical publications directed at niche audiences, included sports illustrated and rolling stone.


60's/70's - Celebrity and entertainment focused magazines. People and Cosmopolitan


90's - Entertainment weekly and Wired


2000's - Unlike news papers, the digital revolution didn't cause decline for magazines, they are still on the rise. with 190 new titles launched in 2014, up from 185 in 2013.







Combined research for Inside Magazine Publishing estimates that annual value of the magazine industry in 2012 to be £3.55 billion. This is split as follows:

- Consumers spend £1.8 billion on magazines at retail or via subscriptions.
- Print magazine advertising totals a futher £750 million.
- Content marketing agencies (the producers of customer magazines) contribute a furhter £1 billion.
- There are in excess of 2,400 consumer magazines.



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