Dizzee Rascal Annotated - Mr Hood

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Tide Advert (Representation)

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1)Can I identify gender stereotypes? Can I identify gender anti-stereotypes? some examples of gender stereotypes are: Men are stronger than women. Men can't cook. Men can't multitask Women do all the house work Dumb Blonde stereotype some examples for gender anti-stereotypes are: Men can cook Men are better at multitasking Men do more housework Men are sensitive Women are the bread winners 2) How does our Tide advert construct stereotypical representations of women in the 1950s? The Tide advert represents women as the perfect housewife, and aims to show their desire and goal to achieve domestic perfection, the women is shown as an attractive white women, as this would have suited the audience at the time. 3)What are patriarchal & matriarchal ideologies? Patriarchal  = Power focus on Men/Father Matriarchal = Power focus on Women/Mother 4)What is Stuart Hall's Theory of representation? Hall argues t...
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History of Newspapers

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Licensing Act of 1662 "An Act for preventing the frequent Abuses in printing seditious treasonable and unlicensed Books and Pamphlets and for regulating of Printing and Printing Presses." Tax on newspapers 1711 The increasing popularity and influence of newspapers was problematic to the government of the day. The first bill in parliament advocating a tax on newspapers was proposed in 1711. The duty eventually imposed in 1712 was a halfpenny on papers of half a sheet or less and a penny on newspapers that ranged from half a sheet to a single sheet in size. The Observer The Observer is a British newspaper published on Sundays. In the same place on the political spectrum as its sister papers the Guardian and the Guardian Weekly , whose parent company Guardian Media Group Limited acquired it in 1993, it takes a social liberal or social democratic line on most issues. First published in 17...
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Lesson 4 - Tide Print Advert

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1. How can we use Stuart Hall's polysemy to make sense of the audience responses to this product? Stuart Hall's theory of polysemy can be used to distinguish the different meanings of the advert, and the interpretation that can be took on it, for example the clear response to the advert is that women want Tide to become the perfect housewife. 2. Can I suggest a preferred reading of this text? The preferred reading of the text is that you women will buy the product, because they want the cleanest whites, and want to strive towards becoming the prefect house wife, and aspire to be similar  to the women on the front. 3. Can I suggest an oppositional  reading? One of the oppositional readings could be if you instead purchased another companies products, therefor you would be opposed to buying this one as you are loyal to another brand, some women may also oppose this as they dislike the stereotype shown on the front, and may move against this stereotype by not purchasing i...
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