Kiss of the Vampire - Film Poster Deconstruction

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Lesson 4 - Tide Print Advert

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1. How can we use Stuart Hall's polysemy to make sense of the audience responses to this product? Stuart Hall's theory of polysemy can be used to distinguish the different meanings of the advert, and the interpretation that can be took on it, for example the clear response to the advert is that women want Tide to become the perfect housewife. 2. Can I suggest a preferred reading of this text? The preferred reading of the text is that you women will buy the product, because they want the cleanest whites, and want to strive towards becoming the prefect house wife, and aspire to be similar  to the women on the front. 3. Can I suggest an oppositional  reading? One of the oppositional readings could be if you instead purchased another companies products, therefor you would be opposed to buying this one as you are loyal to another brand, some women may also oppose this as they dislike the stereotype shown on the front, and may move against this stereotype by not purchasing i...
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Tide Advert (Representation)

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1)Can I identify gender stereotypes? Can I identify gender anti-stereotypes? some examples of gender stereotypes are: Men are stronger than women. Men can't cook. Men can't multitask Women do all the house work Dumb Blonde stereotype some examples for gender anti-stereotypes are: Men can cook Men are better at multitasking Men do more housework Men are sensitive Women are the bread winners 2) How does our Tide advert construct stereotypical representations of women in the 1950s? The Tide advert represents women as the perfect housewife, and aims to show their desire and goal to achieve domestic perfection, the women is shown as an attractive white women, as this would have suited the audience at the time. 3)What are patriarchal & matriarchal ideologies? Patriarchal  = Power focus on Men/Father Matriarchal = Power focus on Women/Mother 4)What is Stuart Hall's Theory of representation? Hall argues t...
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News Paper Media Language - Technical Codes - Mr Hood

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What is the media language associated with newspapers? Technical codes:  Layout, design, positioning, house style, font, size and quality of photographs, cropping, and anchorage Visual codes:  Images, costume, colour palette, masthead. Genre:  The form of news paper; Tabloid and Broadsheet,  narrative , mode of address, headlines. What are the technical codes associated with newspapers? Masthead Title of the newspaper displayed on the front page Barcode Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within a newspaper or magazine. Helps you find what you want to read. Headline A phrase that summarises the main point of the article. Usually in large p...
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