Kiss of the Vampire - Film Poster Deconstruction

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Lesson 4 - Tide Print Advert

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1. How can we use Stuart Hall's polysemy to make sense of the audience responses to this product? Stuart Hall's theory of polysemy can be used to distinguish the different meanings of the advert, and the interpretation that can be took on it, for example the clear response to the advert is that women want Tide to become the perfect housewife. 2. Can I suggest a preferred reading of this text? The preferred reading of the text is that you women will buy the product, because they want the cleanest whites, and want to strive towards becoming the prefect house wife, and aspire to be similar  to the women on the front. 3. Can I suggest an oppositional  reading? One of the oppositional readings could be if you instead purchased another companies products, therefor you would be opposed to buying this one as you are loyal to another brand, some women may also oppose this as they dislike the stereotype shown on the front, and may move against this stereotype by not purchasing i...
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Tide Advert (Representation)

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1)Can I identify gender stereotypes? Can I identify gender anti-stereotypes? some examples of gender stereotypes are: Men are stronger than women. Men can't cook. Men can't multitask Women do all the house work Dumb Blonde stereotype some examples for gender anti-stereotypes are: Men can cook Men are better at multitasking Men do more housework Men are sensitive Women are the bread winners 2) How does our Tide advert construct stereotypical representations of women in the 1950s? The Tide advert represents women as the perfect housewife, and aims to show their desire and goal to achieve domestic perfection, the women is shown as an attractive white women, as this would have suited the audience at the time. 3)What are patriarchal & matriarchal ideologies? Patriarchal  = Power focus on Men/Father Matriarchal = Power focus on Women/Mother 4)What is Stuart Hall's Theory of representation? Hall argues t...
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Lesson 6 - Demographics

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1. What AGE RANGE is the Water Aid ad aimed at? Why? The advert is aimed are 18 and over, because they are unable to donate unless they are over 18, the age range is appealed to a high amount of people, because they want donations from anyone of any age. 2. Which ATTITUDE/BELIEF group do you think is being targeted? Why? Societally Conscious Achievers would be the main attitude that this advert is focused at, because of their desire for inner peace and making the world a better place, also due to their finances being less important to them, they are likely to donate, and help make a difference to others. The imagery of the environment at the beginning of the advert would also appeal to these types of viewers, which enforces this. The advert would not be focused at Belongers however, because they would feel more inclined to help their own communities, before another countries first. 3.Which of MASLOW's hierarchy do you think the producers were targeting? How did they target it? The ...
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