Semiotic Analysis of Newspapers

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The Daily Mirror

Masthead- The Mirror uses bold red coloring and font to standout to the customers, drawing you into to notice the paper; also making their company easier to find. The title of the Mirror is used to connotate the goal of the Mirror, replicating the views of the public, and showing the views that the public want to see. The masthead is also used to advertise "Brilliant puzzles pullout inside" this is help draw in other types of consumers as well.

Language- The paper uses informal mode of address, similar to that of other tabloid papers. This is used to help represent the types of stories given more coverage in the paper, such as gossip stories on celebrities, appealing to the younger audiences. For example the line "brother of murdered girl blasts beast as corner bans sick send-off" gives a informal mode of address, so you know what to expect from the rest of the paper.

Layout- The layout shown by the Mirror feels very open and mostly shows the large main image, giving the impression the target audience is aimed at younger, less learned viewers, aiming to make the image give the message of the story. Unlike broadsheets the actual main stories have not started on this page, encouraging the consumer to buy the product to see the stories inside.


The Times

Masthead- The masthead used on The Times is much more formal than that of the Daily Mirror, showing that this is a broadsheet. The typography used is block text, giving a more formal image, and targeting to older, more traditional audiences. the name "The Times" connotes that it tells us what is happening at the current time throughout the world, drawing people in for up-to-date news.

Language- The language used by The Times is very formal in its mode of address, showing that this is a broadsheet and is aimed at older, more learned audiences. the page contains more information and stories that tabloids such as the Mirror. The paper uses political related language, to draw in certain educated audiences "Labour's tax raid in tatters" this line also shows The Times' political alignment, as they are very political and renowned Conservative supporters.

Layout- The layout shown is very detailed, and has heavy focus on text for the stories, instead of the main image such as the tabloids. the increased amount of detail is replicated by the higher amount of pages, and unlike the Mirror, the stories begin on the first page, giving the customer a taster of what's to come, also increasing incentive to buy.

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