William Hales A Level Media Blog

What conventions of the crime show, particularly the '70's cop show' are evident. RESISTS Recurring situations In the pub before/after a crime Police station/offices, with the 'gov' investigation of crime scenes criminal gets away car chase beating up the criminals interrogating the criminal Elements of narrative Focus on fighting the crime (not the court side) always beats up the criminal Criminal always caught, police always win Style cinematic, action focused narrative close up shots on effects, explosions, facial expressions (draws in the audiences) Iconography Fast cars, police clothing shown to contrast traditional police attire (goes against political correctness in society) Guvnor shown to appear smart, represent authority Criminals hard to differentiate from the police, doesn't matter, focus on action. Settings Rough areas on streets police station pub Themes Crime does not pay Police result to violence to get the j...

What is Public Service Broadcasting? In the United Kingdom, the term "public service broadcasting" refers to broadcasting intended for public benefit rather than to serve purely commercial interests. The communications regulator Ofcom requires that certain television and radio broadcasters fulfil certain requirements as part of their license to broadcast. All of the BBC's television and radio stations have a public service remit, including those that broadcast digitally. How is the BBC structured? What is the Licence Fee, how is it collected and how is it used? The TV licence fee is collected by the BBC and primarily used to fund the radio, television and online services of the BBC itself. Licence fee collection is the responsibility of the BBC's Finance and Business division. Although the money is raised for its own use, the BBC does not directly use the collected fees. The money received is first paid into the government's Consolidated Fund. It is subsequ...

1920 - 1929 October 1922 – BBC radio started December 1922 – John Reith became general manager September 1923 – First edition of The Radio Times, listing radio programmes on offer February 1924 – Greenwich Time Singular (GTS) ‘pops – Invented by Royal Sir Frank Watson Dyson and John Reith. Six ‘pips’ designed to mark the precise start every hour on BBC radio, gts heard on radio 4 still today. January 1927 – The British Broadcasting Corporation established by royal charter November 1929 – John Logie Baird tests television. 1930 - 1939 May 1932 – Broadcasting House Opens December 1932 – King George V addresses The British Empire 1934 – The ‘type A’ microphone introduced November 1936 – BBC television service officially opens May 1937 – First BBC outside broadcast January 1938 – First foreign language broadcast in Arabic 1940 - 1949 January 1942 – Desert Island Discs, format for interview programs October 1946 – Woman’s Hour introduced October 1946 ...

How have the producers of the trailer (!) used Media Language to target the audience? And how have they used representation? The trailer uses the stereotypical conventions of the genre to appeal to those who would normally follow this music. Main characters are introduced to the audience, who would be recognised by fans, and be encouraging them to watch the movie.   The movie will also appeal to ethnic minority groups due to being able to identify with the main characters of the movie, and relate with the struggles that the movie is presenting as its key message. This shows that the producers are using representation, as the stereotypical “black rapper” which appeals to a wide audience, due to also having fans of the music itself.

Funding A UK/French co-production, it received funding from the BFI and BBC Films. Being funded by these organisations is significant as the film goes against large corporations, as it includes many socialist left wing views, making this an unconventional film for these companies to fund. However, they may be trying to appeal to wider lower class audiences, to increase their long term publicity and gain more following for future projects. Marketing Where and how are films and their marketing most likely to be consumed by audiences? Due to changes in the way that films are available to the public, watching the movie broadcasted online is now a readily available way to watch movies, through companies such as Netflix, Amazon, Sky Movies ect.. Movies are also available by traditional methods such as the Cinema, in which you are able watch the movie earlier, which appeals to audiences. Also there are physical cd releases, this usually contains special features/ directors cuts/...

Preferred Reading – The preferred reading of the text is that you would first sympathise with the people in the advert, and then see how happy having the water makes them. This along with being told how many still need water (650 million) will encourage you to donate to the charity. Oppositional Reading – Some people may assume that due to them already having water in the video, they don’t need to donate personally. People may disapprove of the use of children in the video to get a higher chance of people donating, and feel as if the children are being used for monetary gain. Some people may simply not believe the charity, and think that this is a money raising scheme, and money instead goes to people who own the charity. (They keep 25%) Negotiated Reading – You may like the idea of charity, but not trust that the money will be going to the right place. Or you may not be able to afford the cost to donate.   Gerbner – The advert will focus on the children, as people will...

1. How can we use Stuart Hall's polysemy to make sense of the audience responses to this product? Stuart Hall's theory of polysemy can be used to distinguish the different meanings of the advert, and the interpretation that can be took on it, for example the clear response to the advert is that women want Tide to become the perfect housewife. 2. Can I suggest a preferred reading of this text? The preferred reading of the text is that you women will buy the product, because they want the cleanest whites, and want to strive towards becoming the prefect house wife, and aspire to be similar to the women on the front. 3. Can I suggest an oppositional reading? One of the oppositional readings could be if you instead purchased another companies products, therefor you would be opposed to buying this one as you are loyal to another brand, some women may also oppose this as they dislike the stereotype shown on the front, and may move against this stereotype by n...

Gerbner’s Cultivation Theory Notes – People’s opinions around the world, are based off of television cultivating attitudes, instead of personal experience. This brings people’s views to a more middle of the road political perspective. Categories of viewers Light Viewers = <2 Hours                    Medium Viewers= 2-4 Hours                   Heavy Viewers = >4 Hours Examples 1)   A survey of 450 New Jersey schoolchildren, 65% of heavy viewer’s compared to 62%   of light viewers gave the TV answer to a question asking them to estimate the number of people involved in violence in a typical week. The same survey showed that children who were heavy viewers were more fearful about walking home alone in a city at night. 2)   A study of an American college students found that heavy so...

Preferred, Oppositional and Negotiated Readings Preferred reading - The reading that the producers intended you to take. Oppositional reading - The opposite of the producers intended reading. (Understand the meaning, but take the opposite view) Negotiated reading - In the negotiated view, the reader accepts the preferred reading generally, but adapts it to their own ideology.   PC Gamer magazine – Example The preferred reading of the magazine is to attract to pc gamers, and people who are interested in the games mentioned.   If you have played the first Dishonored game and enjoyed it, you would be interested in picking up the magazine to find out more about the 2 nd , or if you are interested in the company who made the game, to find out more about their work. Some people will take an oppositional view because they dislike the games on the cover; they would be discouraged from buying it, as they have no interest. People might have a negotiated view, becau...