Water Aid Advert Questions

-

Preferred Reading – The preferred reading of the text is that you would first sympathise with the people in the advert, and then see how happy having the water makes them. This along with being told how many still need water (650 million) will encourage you to donate to the charity.
Oppositional Reading – Some people may assume that due to them already having water in the video, they don’t need to donate personally. People may disapprove of the use of children in the video to get a higher chance of people donating, and feel as if the children are being used for monetary gain. Some people may simply not believe the charity, and think that this is a money raising scheme, and money instead goes to people who own the charity. (They keep 25%)
Negotiated Reading – You may like the idea of charity, but not trust that the money will be going to the right place. Or you may not be able to afford the cost to donate.
 
Gerbner – The advert will focus on the children, as people will be more encouraged and sympathetic towards them, and will be more likely to donate. The ideology that this advert relies on is that you will want to help people in need, and be likely to donate. Repetition of Africa in need, makes people generalise Africa as a place with no water, and in need of help.

Comments

Post a Comment

Popular posts from this blog

News Paper Media Language - Technical Codes - Mr Hood

-
What is the media language associated with newspapers? Technical codes:  Layout, design, positioning, house style, font, size and quality of photographs, cropping, and anchorage Visual codes:  Images, costume, colour palette, masthead. Genre:  The form of news paper; Tabloid and Broadsheet,  narrative , mode of address, headlines. What are the technical codes associated with newspapers? Masthead Title of the newspaper displayed on the front page Barcode Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within a newspaper or magazine. Helps you find what you want to read. Headline A phrase that summarises the main point of the article. Usually in large print and a
Read more

History of Newspapers

-
Licensing Act of 1662 "An Act for preventing the frequent Abuses in printing seditious treasonable and unlicensed Books and Pamphlets and for regulating of Printing and Printing Presses." Tax on newspapers 1711 The increasing popularity and influence of newspapers was problematic to the government of the day. The first bill in parliament advocating a tax on newspapers was proposed in 1711. The duty eventually imposed in 1712 was a halfpenny on papers of half a sheet or less and a penny on newspapers that ranged from half a sheet to a single sheet in size. The Observer The Observer is a British newspaper published on Sundays. In the same place on the political spectrum as its sister papers the Guardian and the Guardian Weekly , whose parent company Guardian Media Group Limited acquired it in 1993, it takes a social liberal or social democratic line on most issues. First published in 17
Read more

Lesson 3 : Tide Advert (Media Language)

-
1)What is denotation & connotation? Denotation is the literal definition Connotation is the cultural definition 2)What are the technical codes associated with print media? Layout and Design - The way in which the document is physically presented, including font, colour and image choice as well as text positioning. Very often this will contribute to a house style, a repeatable, marketable set of criteria that help to identify the product and retain an audience. Camera shots - As in moving image texts camera shots contribute to the intended meaning of a text. A close-up of a celebrity in a magazine may indicate the focus of the contents and the intended audience for the product. Lighting- The way an image is lit contributes to the 'feel' and therefore possible genre interpretations of a text. Use of Colour - Colours are instant meaning generators in many contexts and can immediately indicate mood, genre, intended audience and purpose. See perfume/ luxury goods adve
Read more