Water Aid Audio/Visual Advert : Rain for Good (Representation)

-

Why might the public become "desensitised" to traditional fundraising tactics?
Because they have already been exposed to this tactic along time, they might think that these charities are not working, because the problems don't seem to have gone away yet, so by changing the tactics, it shows progress towards the charities goals. They become immune to the representation

What is an archetype?
The archetype is the original representation something. for example - Mrs Brown as archetype of Irish Mother.

In the advert, how is Claudio represented? What codes are used to construct these representations?
The dress codes of the advert’s main female character include a stereotypical knee-length skirt and pink colour palette in both her top and shoes. Her age is similar to the other young women she walks past at 00.30 and those who join her at the water pump at 01.00. This connotes that she has perhaps had to "grow up too quickly" because of the tough environment in which she lives.

What do you think is meant by a "shared conceptual road map"? (Stuart Hall's Representation Theory)
The shared conceptual road map is the stereotypical approach and image of what is expected from the audience. the images of a dry, dusty African environment in which people may be struggling to survive.


How could Claudio be considered a role model? (David Gauntlett)
Claudio could be seen as a role model due to people seeing her living through these conditions, and people see her still happy despite this, people will sympathise and admire her for this, making her their role model.


How does the advert reinforce and/or contradict Liesbet Van Zoonen's Feminist Theory?
by assuming the stereotypically male roles of ‘protagonist’ and ‘provider’, Claudia is perhaps contributing to social change by representing women in non-traditional roles. The work involved in collecting the water is physically challenging (non-traditional for female roles) though the advert does reinforce stereotypes of women being associated with care of children.

What is colonialism?
Colonialism is the establishment, exploitation, maintenance, acquisition, and expansion of colony in one territory by a political power from another territory. It is a set of unequal relationships between the colonial power and the colony and often between the colonists and the indigenous population.




How does the advert support Gilroy's ethnicity & post-colonial theories?

The advert encourages the British people to help the charity, because they feel they have power and the capability to help, due them being reminded of their colonial powers back from the British Empire.

Comments

Post a Comment

Popular posts from this blog

News Paper Media Language - Technical Codes - Mr Hood

-
What is the media language associated with newspapers? Technical codes:  Layout, design, positioning, house style, font, size and quality of photographs, cropping, and anchorage Visual codes:  Images, costume, colour palette, masthead. Genre:  The form of news paper; Tabloid and Broadsheet,  narrative , mode of address, headlines. What are the technical codes associated with newspapers? Masthead Title of the newspaper displayed on the front page Barcode Used to scan the newspaper when purchasing. It is an optical, machine-readable, representation of data and contains information such as price. Caption Brief text underneath an image describing the photograph or graphic. Used to 'anchor' the meaning. Main Image Dominant picture, often filling much of the front cover. Page Numbers A system of organisation within a newspaper or magazine. Helps you find what you want to read. Headline A phrase that summarises the main point of the article. Usually in large print and a
Read more

History of Newspapers

-
Licensing Act of 1662 "An Act for preventing the frequent Abuses in printing seditious treasonable and unlicensed Books and Pamphlets and for regulating of Printing and Printing Presses." Tax on newspapers 1711 The increasing popularity and influence of newspapers was problematic to the government of the day. The first bill in parliament advocating a tax on newspapers was proposed in 1711. The duty eventually imposed in 1712 was a halfpenny on papers of half a sheet or less and a penny on newspapers that ranged from half a sheet to a single sheet in size. The Observer The Observer is a British newspaper published on Sundays. In the same place on the political spectrum as its sister papers the Guardian and the Guardian Weekly , whose parent company Guardian Media Group Limited acquired it in 1993, it takes a social liberal or social democratic line on most issues. First published in 17
Read more

Lesson 3 : Tide Advert (Media Language)

-
1)What is denotation & connotation? Denotation is the literal definition Connotation is the cultural definition 2)What are the technical codes associated with print media? Layout and Design - The way in which the document is physically presented, including font, colour and image choice as well as text positioning. Very often this will contribute to a house style, a repeatable, marketable set of criteria that help to identify the product and retain an audience. Camera shots - As in moving image texts camera shots contribute to the intended meaning of a text. A close-up of a celebrity in a magazine may indicate the focus of the contents and the intended audience for the product. Lighting- The way an image is lit contributes to the 'feel' and therefore possible genre interpretations of a text. Use of Colour - Colours are instant meaning generators in many contexts and can immediately indicate mood, genre, intended audience and purpose. See perfume/ luxury goods adve
Read more